Study On The Competitive Capability Of Tourism In Guizhou Karst Regions

The research of the competitive capability of region tourism regarded as the advanced field in the modern tourism research has been the heated subject in tourism academic at home and abroad since 1980s. In recent years, as the rapid development of the competitive capability of Chinese Tourism, the tourism investment in all parts of the country increases rapidly, and the tourism competition between regions is fiercer and fiercer, and the research about the competitive capability of regional tourism receives much attention from the academic. The Guizhou Karst Regions are rich in tourism resources, but in most of regions, lack of funds, poor service facilities, backward human resources, the incoordination between tourism industries, and the unsuccessful transformation from resource superiority to industry superiority cause the poor competitive capability of tourism in Guizhou Karst Regions. In order to improve the comprehensive competitive capability of tourism in Guizhou Province, find out the breakthrough of Guizhou's tourism, this article makes a discussion about the competitive capability of tourism in Guizhou Karst Regions.This article takes the Regional Economics, the Karst Environtology, the Theory Competitive Capability and Tourism science as the theoretical bases. Adopting the means of acquisition of materials, means of field reconnaissance, means of experts'consultation and analytic hierarchy process, this article makes a deep investigation of the influence of Guizhou Karst Environment upon the competitive capability of tourism. It analyzes various factors that impact the competitive capability of tourism in Guizhou Karst Regions and constructs analytical models. And then together with the physical development of the Guizhou Karst Regions Tourism and adopting the analytic hierarchy process, it measures the level of eight regions'tourism comprehensive competitive capability. Finally, it puts forward target-oriented strategies to increase the competitive capability of tourism in Guizhou Karst Regions, to realize the tourism economic rise and the rapid development of tourism in Guizhou Karst Regions. This paper mainly obtains following conclusions:①This article gives a definition of the competitive capability of tourism in Guizhou Karst Regions from the angle of Karst environment and establishes corresponding model. The competitive capability of tourism in Guizhou Karst Regions is made up of realistic competitive capability, latent competitive capability, supportive competitive capability and environmental competitive capability.②The tourism resources, the level of economic development, level of scientific development, tourist personnel, tourism environment, tourism business, and tourism market are the main factors influencing the competitive capability of tourism in Guizhou Karst Regions. The competitive capability of tourism in Guizhou Karst Regions is influenced by two main geomorphic units in Guizhou Karst Regions—the plateau and the canyon country, by whose specific natural environment, economic environment, social cultural environment and policy environment.③It is the first time that I adopt the means of expert scoring to assign a value to all kinds of tourism resources in Guizhou Karst Regions and counts up the total scores of the endowment of resources in all regions of the country. What's more, it draws relevant pictures of the endowment of resources.④It constructs a measurement system of competitive capability of tourism in Guizhou Karst Regions for the first time. The measurement index amounts to 65 items. It also makes a qualified evaluation about the competitive capability of tourism in eight regions. The realistic competitive capability, latent competitive capability, supportive competitive capability and environmental competitive capability of Guiyang City are much higher than that of other regions. Zunyi City, Qiannan Region, Anshun City, Liupanshui City is following. The comprehensive competitive capability of tourism in Tongren Region, Qianxinan Region, Bijie Region is relevant weaker. This article puts forward corresponding strategies respectively.⑤This article evaluates the comprehensive competitive capability of tourism of Qiannan Region---the typical Karst Region in Guizhou. The superiorities of the competitive capability of tourism in Qiannan Region are the tourism resources, natural environment and social cultural environment. However, the restrictive factors are the traffic conditions, tourist personnel and economic environment. This article puts forward corresponding strategies.⑥The article fully explores the strategic countermeasures improving the competitive capability of tourism in Guizhou Karst Regions by making use of the superiority of tourism resources in Guizhou Karst Region, from the aspects of tourism products, tourism sectorization, tourism credentials, tourist personnel, tourism marketing, infrastructure construction, coordination of industry, government's leading, the internal and external cooperation of regions and the international cooperation.