Study On Development Strategy Of Engineering Consulting Industry

The engineering consulting industry is the intelligence service industry providing the entire process consultation for the economic development and the engineering project decision-making and the implementation, and the essential important means of the investment constructs.The paper studies the history and actuality and analyzes the existent questions of project consulting industry in our country. There are central questions in the profession, such as the company to synthesize the strength not strongly, the company system to await improvements, the jobholders quality to be low, the grade of service not to be high, lacking social prestige, the service be unitary, the market space to be narrow and small and the project management technology backward, the questions of the external environment of the profession to be mainly the government implements the multi-thread management and the profession association to the project consultation profession does not manage questions and so on. And from the trade management legal system, the trade management system and the project consulted aspects and so on market mechanism to look for the root of the existence questions. That analyzing the history, actuality and existence question of the project consulting industry lays the foundation for the later establishment of reasonable strategy.The paper bases the SWOT analysis of our country consulting industry, contacts the strategy management's basic theory, proposes the trade management and the enterprise development strategy: Trade management's strategy mainly has the government to transform the function positively, through consummating the legislation and the strict law enforcement to realize indirect supervision of the trade; The trade association must shoulder the autonomy of the related profession and the responsibility of the self-service heavy, strengthens to the member enterprise's management and the service; The project consultation enterprise's developmental strategy mainly from enterprise's company strategy, the business strategy and functional strategy's three levels formulated five aspect strategies from enterprise's company strategy, the business strategy and functional strategy's three levels: Namely operation choice strategy, structure strategic alliance, difference strategy, service strategy and human resources strategy. Has carried on the positive analysis with the aid of the example of China Nonferrous Metals Processing Technology Co. Ltd., has confirmed the enterprise development strategy which proposed this article, and proposed its need further improves rationalization proposal.