Our TV Commercials Sexual Elemental Analysis

With the abundance of products and services, Our times is a profound change. Advertising is around with us like the air. Into the 21st century, television development was particularly rapid, television influence came over the radio, newspapers, became the first media. Television advertising influence is much more than a newspaper advertisement and in radio advertising. A lot of the commercial broadcasting, problem is unavoidable. In the first is upsetting the color of a feminist. Extensive research study display, ads always stressed that the outer beauty, not their achievements. Women are shaped as a vase or a machine of beautiful……This also explains the reality that the present of gender awareness . Advertising women criticism then appears. Advertising women criticism is a grave historical and realistic issue, as a time of the right words, positive or negative, can reflect different from different areas have different words with his sense of power. Therefore its research and criticisms need to break the limited of a cultural critic and the industry development , digging in the integration of new knowledge and understanding.And sexual advertising is a great damage. First is the image of discrimination against women. Sexual advertising attracts audiences with the body of women exposed. For women , this is a kind of sex discrimination and prejudice. In tv commercials, the female we saw is no longer a complete, completely in a position of being "see", for the man of their satisfy. Second, it can also cause bad influence on mental health of teenagers. Again, sexual advertising will lead the vulgar to social conduct and the beauty appreciation . Therefore, sexual advertising can't be trifled . We cannot afford to let their influence spread upon.To prevent sexual advertising, we must start from various. Advertisers, advertising media, the public, functional departments and related laws and regulations and other areas require common efforts. Only in this way can we guide our commercials have a better and more healthy development.