On The Analysis Of Government Marketing Ability In Urban Marketing

The 21st century is the urban century. Under economic globalization's impetus, the integration of regional economies will form finally.But the region competition is more and more intense day by day, thus the city is the main carrier which the regional economies rise. Therefore, whether and how to make the urban sustainable development platform, set up the good urban image, strengthen the urban core competitiveness, promote urban the present and a future better development has becoming the important strategic question which the city will face. The article obtains from the angle of the government marketing city ability,draw the conclusion that the key of the urban marketing lies in the government marketing ability. The government markets the city and enterprise markets own product to be the same, in view of the goal customer, the market segmentation and the market localization, formulating the precise marketing strategy and the accurate market marketing combination, carring on the management of the demand emphatically.Under the big background of rising in middle,the Zhongyuan city cluster also breeds rapidly. Urban marketing ability promotion urgently needs theory and practice support. This research adapts this realistic demand, and plans to select Henan Province the typicalfood famous city-------Luohe to take the research, as the analysis object, in order toobtain the urban marketing the general rule meanwhile, therefore this topic has great theorical and practical significance.The paper writes as follows: the first part,introductory remarks,mainly introducts the topic's background&meanings, the literature summarize, the marketing theory, the industrial cluster theory, the urban value,especially concerning the urban marketing conception. The second part mainly researches marketing strategy and the forming process of the Luohe city. The third part mainly studies marketing strategy during Luohe city marketing elaborately.The fourth part is the key part, mainly introduces the marketing ability that the government should have during the implementing process of urban marketing and marketing strategy for Luohe city marketing.The last part is conclusion. This part mainly researches that the Luohe city marketing success brings influence and innovation and insufficiency of this article.