Soft Competitiveness Based On Corporate Responsibility

Corporate responsibility includes environmental, commonweal, finance, employee, law and morality responsibilities, competitive advantages based on these is invisible and non-directive, is soft competitiveness, named as CR Soft Competitiveness. Building CR soft competitiveness has systemic and deep reasons. Implementation of corporate responsibility is not meaningless and unvalued, but will get good returns. Based the case study of one multinational company~UPM-kymmene Corporation, this thesis mainly describes how to translate those good CR behaves into company competitiveness, probes into the mechanism, principle and method, process and practices, expatiates that building CR soft competitiveness will get endorse of interest concerned parts, enhance corporate image and have contribution to hard competitiveness. In general, fulfilling corporate responsibilities will effectively enhance corporate competitiveness. This thesis has also give suggestions to China enterprises.