The Study Of Suburbs Tourism Development

In recent years, with the improvement of people's living conditions and the increasing of the leisure time, people's tourism consuming is changing: from the long-distance traveling to the short and medium-distance traveling; from pursuing the reputation of the scenic spot to pursuing the traveling quality. The tour nearby the city such as the short-distance and village tour are becoming popular. The suburban tourism is developing very fast, but mean while a lot of problems emerge. So it is very necessary and important to make research on the exploration of the suburban tourism.The thesis first makes the summarization of the suburban tourism, mainly presents the concept, characteristics and advantages of the suburban tourism, and analyzes the problems and real significance of the exploration of the suburban tourism; and then analyzes the relative theories, such as the market analysis of the suburban tourism, the circle mode and the exploration mode the suburban tourism resources.At last taking Shijiazhuang as an example the thesis makes the analysis on the exploration of the suburban tourism resources of Shijiazhuang city. The author first introduces the general situation, and analyzes the market of the suburban tourism of Shijiazhuang city through an investigation questionnaire; the applies the circle mode of the suburban tourism, and divides it into three circles. Then has analyzed the Shijiazhuang suburb traveling source of tourists market demand, has formulated the different traveling mottling development pattern, finally elaborated the Shijiazhuang suburb traveling marketing strategy.