The Case Study About Marketing Channel Construction Of Larfarge Company In Coutryside

With the deepening integration into WTO and the development with continously high speed in ecnomics, the tremendously domestic market and the capacity as well atracts the attention from the world. Moreover, the central goverment pays more and more attentions on the policy about the" countryside, agriculture and farmers" and the ecomomical level in the coutryside had gotten great increase which will enhance the countryside's construction both in speed and scale. The building-materials industry will meet enormous need and market because of its close connection with the new-countryside-construction. So, the transnational building-materials enterprises will attach more importance to this.Under such condition, this essay focuses on how to set up reasonable and effective marketing channel from the viewpoint of opening up the countryside market. Through the analysis of the charactors of Lafarge product and the practical situation in the countryside, this essay puts forward the program about setting up the marketing channel. Furthermore, this essay also pays enough attentions on the matters need concern during the beginning , developing and riping time when the products of Lafarge are saling in the coutryside and thins them which provides good references for the Lafarge to open up the market in the countryside.This essay makes an inquiry into perfecting the marketing channel linking with the charactors of Lafarge company's products and the customer position from the viewpoit of theory about constructing marketing channel. These contents include the match between the products and the market circumstance, the impacts from the customer and their buying partialty to the open-up of marketing channel, the match between the products and marketing channel, to he impacts from the cost of channel and the capability of channel to the construction of channel and the impacts from the supplying chain to the construction of marketing channel as well.Then Lafarge opens up the market in the countryside in which the writer analyses the selection of dealer, the determine of price, the product mix and the personnel recruitment so as not to conflict the traditional marketing channel and influence the base of Lafarge sales.