The The Lpsk Company Marketing Channel Construction And Management

In recent years, due to intense competition, enterprises in the various countries of the world attach increasingly great importance to marketing channels. The establishment and management of the marketing channels have become key strategic weapons in meeting the requirements of customers and succeeding in challenges. This article formulates some aspects about how to establish and manage marketing channels, focusing on the basic theories on the management of marketing channels and the development trend of the channel models. Then it analyzes in details the status of LPSK corporation in the establishment and management of marketing channels, summarizes LPSK's problems and symptoms in the construction of marketing channels, and proposes a concrete solution to establish new models of marketing channels. At last, it addresses to the management of marketing channels, aiming at the real problems of the channel management in the LPSK corporation, including the incentive to the employees, the management of logistics, products, promotion and conflicts of the members on the management of marketing channels. The point of this article is to make LPSK corporation more canonical and perfect in the management of marketing channels, to promote the products or services of the LPSK corporation and to raise the competitive power so as to make more contributions to the long-term development of the LPSK corporation. Meanwhile, it also has a practically referable significance for the management and selection of marketing channels, and provides a discussion of the orientation on the selection and management of marketing channels so as to supply a new policy-making support in constructing new models of marketing channels.