The Survey Of The Tourist Interpretation In Qingxiu Mountain Scenic And Tourist Resort And The IPA Analysis Of The Interpretation

Tourism interpretation is more and more important for scenic areas, and it is more and more accounted by experts, scholars, the managers and operators of scenic areas. < management regulations about how to submit the master plan of national key scenic and tourist resort to be approved > ([2003]9) was issued by the Ministry of Construction on June 25, 2003. Article 17 stipulates: The landscape tour planning should propose the features and the theme of the area and should propose the attractions, the tour line, the tour-length, interpretation and so on. It marks that the tourism interpretation has been professionally recognized in China.Tourism interpretation can help tourists successfully complete the tour activities and improve the quality of the tour experience. Every interpretation has its own way, and it has advantage and disadvantage. So it has different effects to tourists. This paper takes Qingxiu Mountain Scenic and tourist resort for an example. It analyzed the important interpretation factors of Qingxiu Mountain which impact the tour activities on the basis of importance—performance survey. And it analyzed that how the important interpretation factors impact the tour activities. Based on the analysis, this paper puts forward the recommendations for improvement of tourism interpretation. This paper researches the tourism interpretation from the tourist angle, so the important interpretation factors of Qingxiu Mountain which impact the tour activities has certain impact and mirror for the planning and improvement of tourism interpretation in other scenic areas. We made the following conclusions:1. The important interpretation factors of Qingxiu Mountain which impact the tour activities have interpretation sign, visitor center and public information.2. The tourism interpretation in Scenic Areas can help tourists successfully complete the to(?) activities, it can help the manager of the Scenic Areas manage the tourists and it can enhance the popularity of the Scenic Areas. In one word, the tourism interpretation has great significance for the areas. So the Scenic Areas should enhance the understanding of the importance of it, and should make it as a manage way.3. Different interpretation has different performances, and plays different roles in the course of tour activities.