The Research On The Efficient Competition And The Sustainable Development Capacity Of The Rural Financial Market In Undeveloped Country Area

In Chinese financial market, the rural financial market always is weakness. Especially in undeveloped county area of Chinese Mid-West, the Problems of "Agriculture ,Country and Peasants" is quite distinct, its huge financial demand is hard to meet, restricting the transition of economy structure, and rapid development of Chinese economy.In this paper, taking the Hechi area of Guangxi province as example, firstly analyzed the environment, competition and sustainable development capacity of the rural financial market in undeveloped country area. The author pointed out those questions about the competition lack in undeveloped country area, and analyzed those reasons, such as the financial demand existing inner vices, the restriction of market admittance, the restricting of supervision system, the function deviation of government, and the financial institutes lacking efficient corporate government.Secondly, by analyzing those international research and practices on the competition and sustainable development capacity of rural financial market, especially on the financial deepening theory and the Information Asymmetry theory, the bank development pattern of Bengal Grameen Bank and reforming pattern of Indonesia BRI, explored the countermeasures about the development of Chinese undeveloped financial market.Lastly, this paper referred to countermeasures of the efficient competition and sustainable development capacity of rural financial market in undeveloped country area. These countermeasures include insisting on the view of scientific development, propping up the modern corporation and high-quality farmers, expanding the effective demand of rural financial market, speeding up to build the supervisions system and corresponding system and optimize the rural financial environment, speeding up to reform the mainly financial institute of rural financial market, broadening the market admittance, loosening the interests rate regulation, importing more latent competitor of market, speeding up to build the financing products market diversification, enriching the supply of noncredit financial derivatives.This paper offers some suggestions for those decision-maker and participators of the rural financial market in undeveloped country area.