The Analysis On The Improvement Of Social Channel Management In Fujian Mobile

After efforts and development of recent years, China Mobile Communications Corporation ("CMCC" ) has become the biggest company in terms of its market value among all the telecom carriers in the world, and is also the leading telecom operator in China. "GoTone , M-Zone, and Shenzhouxing " have become the famous Brand names in China and overseas. With a goal to strengthen its status as the leading telecom operator in China and its advantage in the industry, keeping its operating lead in the time of 2G continue in the 3G time, CMCC keep on analyzing and exploring in respect of such five aspects as "Market, Net, Service, Management, Cost", endeavoring to become the leadingtelecom operator in the 3G age.Being one of CMCC's many subsidiaries, Fujian Mobile has being developing and implementing its policies in line with CMCC's whole strategy. Fujian Mobile comes up with a series of measures related to Channel Management and gained quite good achievements. This article analyzes the existing issues in the social channel management of Fujian Mobile, and use the theory of "Rational Planning on Channels", "Management on Client's Satisfaction", "Management on Channel Conflicts", "Management of Client's Cycle" to research and analyze those relevant fields as "Rational Planning on Channels", "Management on Channel Conflicts", "Appraisal on Channel's Satisfaction", "Appraisal on Clients Development Value of Channels" about social channel management, providing a middle and long term suggestion on channel management, in order that the efficiency on channel management can be improved and the social channels can be further controlled, the operation risk being reduced. As a result, the operation advantage in 2G age can be finally extended to 3G age, continuing to be the leading telecom operator in the time of 3G technology.