The Develop Strategist Of Value-Added Services At The 3G Times

The 3G (the 3rd generation of mobile communication) license will be released after long-term preparation. With the high transmission speed, the new 3G features will definitely redesign the framework of telecom and give the industry energy. In the future 3G markets, the increase mode will change from user quantity to value added application instead of traditional voice application, which mainly include multimedia applications and data applications. In the circumstances, creative operation mode is a key point to push a new turn of user booming and profit earning. So, a reasonable and effective strategy must be advanced through absorbing successful experience from other countries.In this thesis, compared with Japan and Korea, considered the Chinese telecommunication industry reality, a common law of value added services of 3G market is proposed and the development mode is explored to make the Chinese 3G industry smooth growth.