Research On The Price Strategies Of Value-added Services Among Logistics Company

Since the last century, along with China's rapid economic development, the logistics industry are becoming more and more important, the logistics industry itself has become increasingly prosperous. Logistics industry has its own characteristics, the value-added logistics service has entered the consumer market, as a new service product, but according to consumer's acceptance and use levels of value-added logistics services, what is the proper price of the services? In addition, because of the different types of value-added logistics service and customers, if different consumers are willing to pay the same price for different types of value-added logistics service? And if not, whether there is a significant difference. All these issues will be addressed in this paper.In this paper, it is firstly collates and summarizes the related literature about value-added services in logistics industry,then based on the previous research redefines value-added logistics service and sums up the four categories of it and two types of clients. Studying on the pricing of new products the paper obtains three pricing strategies. The paper builds out some assumptions about customer type, value-added logistics service types and three different pricing strategies, then the empirical data test verified the corresponding assumptions. Finally, through data analysis, this paper has been concluded as follows:1, Individual clients and organizational clients have significant differences on the extended services based on original services.2, Individual clients and organizational clients have significant differences on the horizontal value-added services.3, Individual clients and organizational clients have significant differences on the financial value-added servicesThe innovation of this paper is the new definition towards the value-added logistics service. In previous literatures, the definitions of logistics value-added services from different scholars are almost the same, which are mainly considering the point of view of enterprises rather than considering the point of view of clients. Therefore, the innovation of this paper is not only considering the aspect of enterprises but also taking the client's factors into account, that is to say, this kind of value-added logistics service is not only a personalized service provided by enterprises, but also can let clients do feel value-added. We just define one kind of service as the value-added logistics service only when it meets two levels of value-added service.