The Markeating Strategist Of Mobile Value-Added Services At The 3G Times

The 3G (the 3rd generation of mobile communieation) license have been issue after long- term preparation. With the high transmission speed, the new 3G features will definitely redesign the framework of telecom and give the industry energy. In the future 3G markets, the inerease mode will change from user quantity to value added application instead of traditional voice application, which mainly include multimedia applications and data applications. In the circumstances, creative operation mode is a key Point to Push a new turn of user booming and profit earning. So,a reasonable and effective strategy must be advanced through absorbing suecessful experience from other countries.This article first to understand, learn from Europe and the United States, Japan and South Korea and other foreign operators to develop 3G value-added business situation, summed up the development of foreign operators in the 3G value-added services should learn from foreign experience and the success of 3G value-added business development problems. China's 3G value-added business features, explore China's national conditions for business development of 3G value-added marketing mode.Finally, the comparison with the traditional marketing of value-added services in the application and the traditional marketing model in the development of 3G value-added services limitations. Proposed value-added services for 3G marketing new marketing strategy, and consumption for different groups, different consumer attitudes, different consumption patterns set out in detail. 3G value-added services for the future of marketing a new idea and method of drawing.