Solid Net Operation Business Customer Outflow And Management

This article attempts to utilize the management science knowledge, elaborates the fixed telephone user outflow question from following several aspects which the present solid network telecommunication operation enterprise faces.How carries on the early warning to the fixed telephone user's outflow, and carries on the user through each marketing method to hold ahead of time, avoids the user outflow, has the extremely vital significance to the solid net operation enterprise's development. This article from telecommunication domain competition environment analysis obtaining, utilizes the SWOT analytic method, the PEST analytic method and the combination analytic method and so on many kinds of methods, the analysis competition environment, the analysis customer outflow present situation, according to the customer business volume change, the competitor marketing activity and the propaganda, the competitor ability construction situation and the progress, the city relocation, the due customer agreement, the customer suit frequency and the content proposes six kind of customer outflow early warning standard; And carries on the analysis and the management through the above early warning standard information, the formulation customer outflow management strategy, has pointed proposes should to the strategy.