Study On Kinds Of People's Potential Consumention Of Forest Healthcare-based Tourism

With the basis of health status and health care market characteristics and guided by the traditional health culture, and health knowledge , this study try to follow and break through the conventional mode of health care - gym, health Square, health centres and other health care establishments on good forest natural scenery, excellent health care environment, health prominent features as the main pillar, proposed to the forest as "health center" forest health tourism. And then, this study put forward that the forest health tourism is the new style for tourism which object is cultivate and maintenance the physical and mental, and in the context of the forest environment, with the foundation of traditional health culture, the tourism create "forest - Natural health Museum", the main theme of the tourism is to the various forms of health care activities as, a variety of tourism resources and the infrastructure conditions in a variety of health care tourism.Based on the theory of marketing. a product entering the market in the early stages of the adoption of market research survey of potential consumers is essential. In view of this, and the author on the basis of previous studies, the use of tourism marketing, economics, statistics, the Chinese health science, ecology and other related scientific theories and knowledge research, and research methods used, including a major field survey , literature analysis, quantitative analysis, and conducted a survey analysis by taking Fuzhou City,Xiamen City,Quanzhou City of Fujian for example, in conjunction with other types of consumer behavior and its impact on tourism factors on forest health tourism precedent and the special conditions and the objective reality , the corresponding assumptions, and selected personal level analysis of the factors influencing the health of forest tourism consumer attitudes and intentions; On this basis, targeted to forest health tourism products "1 + X" pattern, forest health tourism routes "long-short conjunction with the" + "high-low with" + "a special group card, " as well as other measures and suggestions.