Health Management In Health Care Products Of Innovative Strategies For Marketing Research

Form 1980s, Chinese healthcare trade makes a rapid progress ,at the same time ,as a new trade ,its sale amount in one year will come to 100 billion from 50 billion now by the end of 2010 . Chinese healthcare trade should be full of animation, but it falls into morass of six year time limit of life and death ,which puzzles many professionals in recent years.Interested in the development of healthcare trade, the author collects a lot of relevant datum and investigates the healthcare corporation. From health care products and health management definition, health care products for domestic and foreign health management industry and an analysis of the development of research, a general overview of health care products industry and the development of health management, the current health care problems in the industry. The author makes analysis of the strengths and weaknesses and opportunities and threats by SWOT method, and a preliminary analysis of the strategy.Finally, to the classical theoretical framework for marketing theory, author analyzes the marketing model of jiangnan company. Analysis of its market segmentation, target market identification, brand building and marketing mix strategies, such as innovation, and to provide guidance to companies to make innovative marketing strategies accordingly, Chinese health products designed to provide a reference enterprise development.