A Study On Exploitation Of Health Tourism In Fuzhou

At present, health-care tourism as an emerging special tourism has become increasingly presented. As travelling experiences coming, health-care tourism centers in health, it is popular with people and becoming hot spots in tourist industry. On the one hand, it services in disease and health promotion, on the other hand it promotes tourism industrial restructuring and optimization, improve the local level and economic environment. Therefore, it has been becoming an advocating tourism in lots of areas.This paper takes Fuzhou as an example, starts with the heart of health tourism-health tourism's productions, bases on the summary of internal and external studies to define the concept of health tourism and tourist resources.Combining development status with resources of health-care tourism in Fuzhou, guided by resources advantages theory, travelling to experience the guidance of the theory. To evaluate tourism resources of Fuzhou's health-care tourism development in qualitative and quantificational aspects. Build health tourism development potential model in Fuzhou through AHP, and discuss Fuzhou's health tourism's exploitation potential. Make detailed investigations in Fuzhou' health tourism development, also present market subdivision and cross-evaluation. Put forward feasible proposals about the design aim, principle and compare health touring cases at home with abroad to construct development model and product system of health-care tourism. At last, come up with health-care tourism development strategies and development future.Health tourism is the mainstream of the future travelling, this paper studies the development system and product in Fuzhou, which hopes to give some advice to development of the future tourism and the sustainable development of tourism industry in Fuzhou.