Agricultural Product Brand Construction Method Studies

The agricultural product brand is to be put into use on the agricultural product, in order to differentiate one kind of mark of the commodity being unlike commodity producers or the operator. The agricultural product brand has functions such as commending the agricultural product source , differentiating the agricultural product source,indicating agricultural product mass,propagating an agricultural product.In recent years,our country everywhere,to characteristic agricultural product brand, construction has done many beneficial explorations , has established the marriage partner who there is no social effect of pollution food , green food , organic food action giving priority to developing. Since 2004, central authority continues having appeared personally "once five howling document ", the agricultural product brand builds already becoming the hot spot problem that the government and agriculture faucet enterprise probe everywhere. The brand builds an agricultural product rotating the type and the synergy as the agriculture , the peasant increases the important approach collecting , will be to realize the modernization of agriculture bringing a positive role into play. Be confined to the government in the homeland still more to that research and practice that the agricultural product brand builds, plan and lead. How to integrate brand government plan tactics , product tactics , price tactics , channel tactics in building , promote the sales of tactics , talented person tactics being going to certainly become our country everywhere agricultural product brand building the new problem studying. The methodology of Checkland on macroscopic view and microcosmic influencing factor building in analytical our country agricultural product brand basis , structures and analyses agricultural product brand 6P model of construction. Final , be tied in wedlock the actual case that the Anhui Province Chang Feng county strawberry brand builds, from how further the government to planning tactics , product tactics , price tactics , channel tactics , sales promotion tactics , talented person tactics to probing about six aspect to do big Chang Feng county strawberry brands, have suggested that some improve suggestion.