The Research On Taken Brand Management For Yunnan Agricultural Product

Since the polity of the reform and opening up set up, with the development of economy, The agriculture of yunnan has made rapid development. But our agriculture is too big to strong. Poor quality, low value, coupled with numerous products without remarkable brand, especially international brands, all together contributed to the situation of our products. The number of agricultural product brand reflects the level of agricultural economic development of a country and a region. An important symbol of the modernization of agriculture is branding. Because of the special status and role of brand in modern market competition, the lag of the farm product brand management has become a short board which effected the development of agricultural economy. It is a period that our government is promoting agricultural modernization. Studying about branding management is necessary.This article is dedicated to presenting some pertinence strategy based on the current situation and problems of brand construction in the agricultural product of yunnan. The purpose of this research is to taking market demand as a starting point and establishing remarkable agricultural product brand. As a result, it can fundamentally solve the problem of agricultural products unsalable, realize the peasant incomes with the development of agricultural economic and promote the process of agricultural modernization.