Research On The Development Strategy Of Agricultural Products Of Seashine Group In Xiamen

Agricultural products include edible agricultural pr oducts and non food agricultural products,the paper describes the busine ss of agricultural products in order to eat agricultural produc ts,which is obtain ed in the agricultur al activities of plant,animal,microorganisms and their pr oducts,including edible agricultural products and non food agricultural products,edible agricultural products refers to the edible plants,anim al husbandry,fisher y products and prim ary processed products.With the continuous improvement of the level of social consum ption,consumers pay more attention to health and safety in food,food consum ption also showed a trend of diversification and stratific ation.China's agriculture has entered a new stage of development,great changes have taken place in China's agricultural products demand structure,product m arket of agricultural pr oducts in short supply have turned into regional surplus or stru ctural surplus,the trading of agricultural products presents new characteristics of a gricultural products,people dem and more and more is also high.China's agriculture has entered a new st age of development,great changes have taken place in China' s agricultural products demand structure,product m arket of agricultural products in short supply have turned into regional surplus or structural surplus,the trading of agricultural pr oducts presents new characteristics of agricultural products,people de mand more and more is al so high.With the gradual opening of China's agricultural products market,China's agricultural products in the domestic market and interna tional market competition w ill become more intens e,however,the degree of China's agricultural market is low,making it face more severe challenges.This article from the domestic and foreign agricultural enterprise development strategy analysis,com bined with the au thor's management and operation of the company,the development process and organizational characteristics of the enterprise has a detailed understanding of.Use the theoretical know ledge learned during the MBA study,the summ er business group agricu ltural development strategy research can be said to be at the right tim e.The analysis of this topic through the differentiated development strategy,brand agriculture,put forward ideas and insights on their group of agricultural products deve lopment strategy,and hope to be able to m ake the SeaShine group in the future continue to become bigger and stronger the m ain business at the sam e time,rich business ch annels,in-depth excavation of the industrial resources,improve enterprise management ability.To increase busines s revenue,expand business scale,so as to enhance th e enterprise market position,enhance the comprehensive competitiveness of enterprises.