Shenyang Commercial City Development Strategy Research

With China's accession to the WTO to further open up the retail service industry, many foreign retail enterprises to enter the Chinese market, so that further intense competition in the retail industry. China's accession to the WTO, the degree of opening up the retail service industry will become increasingly high. GDP continues to grow and its population of 1.3 billion consumer goods market has attracted many foreign companies are vying large multinational retail, seize the Chinese. Foreign invested enterprises to enter the market, bringing capital, advanced management techniques and marketing methods, and promoting economic development, but also increased competition in the market. Competitive urge enterprises must improve their management level, we should also speed up the expansion of scale to further reduce operating costs. China's fast development of the service sector, but also in the proportion of the national economy growing, but China service enterprises in the consumer brands really can legislate the attitude of the mind not many. China's current retail market still in the development stage, the variety and quality of goods, the retail enterprise management level and the management mode of comparison with the developed countries have a big gap. At the same time, China's economy is now in from the planned economic system to a market economic system transition period, enterprises is in the reforms and restructuring, adjustments, the adaptation process, the market mechanism has not been fully established, the competitiveness of the enterprises is not yet strong.Shenyang as a Northeast political, economic and cultural center, for a negative "revitalizing northeast China, Shenyang first" role to play, and the tertiary industry as a leading commercial retail, commercial Shenyang in the past few years has been developing at a fast pace. Shenyang Commercial City as a state-owned enterprise, its performance has been in recent years the trend rose steadily, in the Street business district play the pivotal role. I adopted the strategy of the Shenyang Commercial City as a strategic goal: complete renovation of pragmatism, people-oriented, create value, and strive to build China's commercial city with characteristic enterprise, the company became prominent characteristics of the management and development of related business broad areas, the economy of modern social benefits significantly Corporation.This paper summarizes the Chinese retail market status, trends and competitive situation, and proposed Shenyang Commercial City must continue to maintain and expand market share with countermeasures.