China Shipping Development Strategic Objectives Of The Feasibility And Implementation Strategy Research

This thesis aims at finding a good long term goal of China Shipping Development Co, Ltd. Tanker Company (China Shipping Tanker Company), and reasoning out appropriate marketing competition and fleet restructuring strategies. Since the enhancement of management and anti-risk abilities is crucial for a corporate to fulfill its strategic plan, the author gave some thoughts to it and hopes they will help to improve the benchmarking management and risk-tolerance.China Shipping Tanker Company is one of the major tank carriers that is quite sizable and powerful in domestic oil shipping market. Thanks to the support of government policies, it has the biggest market share in the internally traded crude oil shipping sector. However, with a variety of changes in government regulations or market conditions that surface out, it is faced with the necessity of restructuring and migrating assets. The right direction means enormously to the future of the company.In the first chapter, the external and internal environments of the company are first analyzed and the pros and cons are pointed out. The SWOT model is used to categorize the two market environments and the result is in support of the long term strategy in some extent. The second chapter applies Porter's five-forces framework to sort out the five factors that greatly affect its survivable profitability. Then the relevant competition strategies are proposed.The third chapter compares the company with some of world-class competitors in terms of tank models, ages, and tonnage, and points out the restructuring direction and measures by equipping it with reasoning of strategic planning and market competition principles. The forth chapter describes the concept of benchmarking management that has influential leverage over the possibility of accomplishing the goals, and conclude it with some concerns to implement benchmarking. The fifthchapter summarizes varieties of risks the company might encounter when executing the plans, like risks in fares, safety, exchange rates, interest rates, and business, etc, and proposed the respective countermeasures.As said in this thesis, China Shipping Tanker Company must grasp opportunities while meeting challenges, stabilize the domestic share while actively seeking to expand business in export and third nation sectors, in the guideline of maximizing shareholder value. It should continuously improve the services, establish reputations, emphasize on overcoming the disadvantages of aging and undersizing of its fleet and restructuring the fleet, and implement benchmarking criteria to improve the management and anti-risk capabilities.