The Market Research Of The Steel On Shaanxi Province Made By AB Steel Corporation

With the establishment and implementation of our market economy system, the steel products market is the inevitable choice for steel enterprises. However, because it is relatively late for the steel enterprises to carry out the market activities, the market work of most enterprises is still on the low-level sale stage, accompanied with the insufficient attention to the markets information and the weak awareness to market analysis ,etc. With the changes of market environment and the furiousness of the market competition, especially after china's entry into WTO, the steel products market is impacted greatly ,it is urgent for the steel and iron enterprises to pay high attention to the work of market information analysis, to make it adapt to the development of market economy.Facing the furious market competition, AB steel corporation(Xi'an)has realized the necessity of the conversion to the market policyBased on the deep market research, use the various total quantity methods ,make the multi-level analysis to the market requirement and market fluorination that AB faced. In the detail, firstly describe the feature of shannxi market and the existent competitor through the market research ;secondly, according to the research information and the other statistic material, integrate the methods of data,diagram analysis and return analysis , analysis the market requirement situation from many angels such an the push factors of the steel requirement ,the market requirement scale and requirement structure. in the end, make the analysis to trend of the steel market trend ,have the judge to the macro-economy policy and forecast the steel trend in the first half year 2007 .In this paper, based on the analysis above, bring forward the market policy of the AB steel corporation (Xi'an) in the first half year 2007, which may bring a strong reference value for the management and administration of the AB steel corporation (Xi'an).