The Study On Marketing Strategies Of RMB Financial Product For Bank Of China

At the background of global economic and finance, the competition will become intense further in the all fields. The national commercial banks will face the strange opportunity, in more cases they will have to encounter the challenge. The RMB financial product is a kind of newly arisen product, in recent years, the RMB financial product gradually becomes a little bit bright business of the domestic commercial bank, presents and develops quickly of power head, and the market becomes commercial bank fight competitively each other, but there are many problems in RMB financial product. It will be hard to improve their business for national commercial banks, if not to solve problem as soon as possible and the idea of management is failed changing in time.For example of Bank of China Gansu branch, according to domestic personal customer's demand gradually present diversification and characteristic, through analyzing Bank of China RMB financial product's condition, find the problem of it's development, by means of the 4P marketing theories systematically analyze and research the RMB financial product, prescribe medicine for specific ailment, Be further put forward to carry on perfect with innovation by the product strategy, price strategy, place strategy, promotion strategy and information system improvement etc. 5 aspects, and develop strongly advantage brand in" ZY financial product ". The author hope to through this article as a chance, finding out Bank of China personal breakthrough which RMB financial product development thus.