Study On Marketing Strategies Of Peony Credit Card Of Industrial And Commercial Bank Of China Gansu Branch

The paper analyzes the market promotion environment of peony credit card of Industrial and Commercial Bank Of China Gansu Branch thoroughly by emlpoying the theories and approaches of market promotion and management. After spotting the major problems with business development, the paper reorients the peony credit card in the market place and puts forward specific marketing strategies for the product. In addition, the paper also addresses management and control of main risks and critical procedures of marketing of peony credit card.The purpose of the study is to help enterprises build up the genuine concept of market promotion.Through the implementation of strategies of product, pricing, channel and sales promotion, a market-oriented, clients-centered marketing mechanism can be established. The study also aims at improving the service quality of peony credit card in an all-round way and in every procedure so as to broaden the market share of it and reinforce its competition capability. In a word, it targets at enhancing the contribution of peony credit card to buisness development of the Industrial and Commercial Bank Of China Gansu Branch.