On The Evaluation System Of On-trip Perceiving Image In Historical And Cultural Cities

Historical and cultural cities of China's precious cultural heritage, its rich human resources and far-reaching cultural influence, in a wide range of well-known both at home and abroad, in the eyes of many tourists formed an indelible, a fixed-aware image. Historical and Cultural Cities attract a large number of Chinese and foreign tourists Front, has become China's major tourism hot spots, have made tremendous social and economic benefits, highlighted the value of tourism image.In the course of tourists travel to the historical and cultural city tourism image of the perception and comprehensive impression of the formation, is the impact of its historical and cultural city tourism image evaluation of the important factors. Therefore, the impact of historical and cultural city on-trip perceiving image of the objective factors, and build tourism city on-trip perceiving image evaluation system, will help test historical and cultural city and its promotion of tourism image shaping the outcome, for comparison, the evaluation of historical and cultural city on-trip perceiving image to provide practical scientific standards.This paper on the results at home and abroad have been reviewed and evaluation on the basis of ideas raised in this paper. Perception Research in the tourism image of the theory and relevant norms of historical and cultural cities under the guidance of literature, historical and cultural city construction site tourism perceived image evaluation index system. Experts investigating the use of subjective experience and weight to determine targets and used fuzzy comprehensive evaluation of the establishment of evaluation model. Finally, select the state-level historical and cultural city of Chengdu as an example, the use of the evaluation system in Chengdu city on-trip perceiving image analysis to evaluate.