Tourist Involved In Historical And Cultural Districts,Local Attachment And Post-trip Behavior Will

Historical and cultural district is an important cultural heritage of a city,an important carrier to record human activities,and a "DNA" of urban context.At present,the revitalization of historical blocks guided by tourism has become a new trend,especially with the rise of cultural tourism,all kinds of historical and cultural blocks have sprung up one after another.The development of blocks is facing the same market competition and multi-party pressure to meet the increasingly diversified needs of tourists.In order to stand out from the many competitors,we must create leisure enjoyment.High tourism involvement and deep cultural connotation of diversified recreational activities,enhance the emotional relationship between tourists and blocks,from the point of view of And a certain degree of guidance and control of tourists after the travel behavior.In the historical and cultural district tourism,tourists not only pay attention to the cultural value of tourism products,but also hope to obtain more pleasure and satisfaction through tourism activities,and the degree of involvement of tourists is different.It will inevitably affect the degree of emotional connection between it and the tourist destination.Therefore,in the historical and cultural district tourism,tourists involved in the situation is worthy of in-depth study.Taking tourist involvement,local attachment and post-tour behavior intention as the research contents,this study chooses Qiaoxi Historical and Cultural District of Hangzhou as a case study,in order to explore the influence relationship among them by using a variety of social science research methods.The main contents of the study include the followingfour aspects:(1)extracting the component dimensions of tourists involved in historical and cultural blocks;(2)verifying the impact of tourists' involvement on local attachment;(3)the influence of tourists' involvement in each dimension on post-tour behavior will;(4)the influence of local attachment dimensions on post-tour behavior will.Based on the above-mentioned research contents,this study takes Qiaoxi Historical and Cultural District as a case study,through the collection of first-hand data,empirically tests the conceptual model of the relationship among tourist involvement,local attachment and post-tour behavior intention in historical and cultural blocks.In the formal study,through on-line and on-the-spot investigation,a total of 456 question--naires were sent out,of which 411 were valid questionnaires,and the questionnaire recovery rate was 90.1%.The questionnaire data were statistically analyzed by SPSS22.0(reliability and validity test,correla--tion analysis,regression analysis).Analysis of variance,etc.The conclu--sions are as follows:(1)through exploratory factor analysis,the historical articles are constructed.A total of 15 questions and 4 dimension indexes were included in the scale,which were "self-expression","perceived attractiveness","participation acquisition" and "living center".The scale included 15 measurement questions and four dimension indexes,which were "self-expression","perceived attraction","participa--tion and acquirement" and "living center".Secondly,local attachment includes two dimensions: local dependence and local identity,and post-tourism behavior intention includes two dimensions: re-visiting intention and recommendation intention;(2)tourists' involvement in various dimensions had a significant positive impact on local attachment,and the "center of life" had the greatest influence,that is to say,assume that H1 a,H1 b,H1 c,and H1 d are all valid.Perceived attraction and the sense of participation have a significant positive impact on local identity,and the "sense of participation" has the greatest impact.However,although self-expression and life-center had a positive effect on local identity,the significance was not strong,that is to say,assume that H1,H1 were not valid.(3)except for "self-expression",tourists' involvement in all dimensions had a significant positive effect on revisit intention,and "life-centered" had the most significant influence on revisit intention.Large,that is,assume H2 b,H2c,H2 d all hold,H2 a does not hold.Perceived attractiveness and participation perception have significant positive effects on recommendation intention,and "perceived attractive--ness" has the greatest impact on recommendation intention.The selfexpression and the center of life had a positive effect on the intention to recommend,but the significance was not strong,that is to say,the hypothesis of H2 F,H2g,H2 e,H2h was not valid;(4)the two dimensions of local attachment have a significant positive effect on re-visiting intention and recommendation intention,and "local dependence" has the strongest explanatory power to re-visiting intention,and "local identity" has the strongest explanatory power to recommendation intention.The biggest impact,That is,assume H3 a,H3b,H3 c,H3D all hold.Finally,based on the hypothesis verification results and research conclusions,this study puts forward the following suggestions for the management of historical and cultural blocks:(1)Attach importance to expressiveness-clarify strategic position and strengthen symbolism;(2)enhance attractiveness-optimize product structure,stimulate neighbor--hood vitality;(3)enhance participation-clarify block function,enhance interactive experience;(4)focus on centrality-cater to multiple needs,strengthen emotional marketing.