Development Of Historical And Cultural Cities Exhibition Tour

MICE tourism is a new form of special tourism exhibition industry and tourism combine, because of its new tourism, large team size, content themes specifically, strong leading role, is known as the Pearl of the economic benefits and high "tourism crown. " MICE tourism development for the promotion of social, economic and cultural areas play a significant role in the development of the tertiary industry has become a new bright spot, much favored by many countries and cities.As one of China’s eight ancient capitals of Kaifeng and the State Council promulgated the first batch of historical and cultural cities, cultural heritage, historic, enjoy cultural city, the ancient capital of seven dynasties, the ancient capital of Song, Ju City and reputation, has always been favored by foreign tourists. Since the 1990s, with the continuous development of China’s tourism industry to grow and the diversity of people’s needs, opening this single tourism product structure of the main historical and cultural city fade out aging products, is losing attractiveness decline. Therefore, how to find a new breakthrough activation of the ancient city to regain the tourism market is the primary task of Kaifeng tourism development. MICE tourism exhibition industry and tourism, as a combination of a new tourism product categories, with many other conventional products can not match the characteristics of tourism has become the new darling of the international tourism market, Kaifeng also face this development opportunity.In this paper, the historical and cultural city of Kaifeng, for example, to analyze the current situation through Kaifeng MICE tourism development, identify the problems and shortcomings of Kaifeng MICE tourism development exist. MICE tourism strategy constructed by Kaifeng, Kaifeng develop specific strategies proposed MICE tourism, including the strengthening of existing "Chrysanthemum Festival" brand, and actively develop folk culture festivals, food culture, arts and culture and other new MICE tourism products. Finally, Kaifeng MICE tourism development strategy of measures, including establishing Song culture MICE tourism image as Kaifeng, Zhengzhou and Kaifeng Luo metropolitan integration of cultural resources, mining culture, the development of a variety of MICE tourism forms, etc., with a view of the historical city of MICE tourism offer reference.