E-Commerce, Transaction Efficiency And Extending Scope Of The Market

Since reform and opening up,professional market as a traditional circulation Organization,and China's economic development and market-oriented reform process played an important role.Since entering the new century,the technological revolution has a significant evolution and far-reaching influence on the professional market.The traditional markets has been faced with the e-commerce platform,and other new forms of competition.In the market organizations of China,particularly in large markets-Zhejiang,started showing the scope of a professional market larger and larger.This paper analyses the mechanism among the e-commerce,transaction efficiency and larger scope of professional market by establishing the framework about a dynamic impact on the division of the process.Based on this research background and demonstrates that e-commerce is the key factor in scope expanding of the professional market.The conduction mechanism is:e-commerceâ†'transaction efficiencyâ†'specialized divisionâ†'expanding scope of professional market.Finally,here on the basis of theoretical analysis,this paper takes Zhejiang market as an example and put forward the strategy for keep its own competitiveness of the traditional and professional market. In summing up the results of previous studies,the author departs e-commerce into e-commerce technology and e-commerce integration platform, and further divides the e-commerce integration platform into competitive e-commerce platform(such as Alibaba) and the integration of electronic Business platform(such as Yiwu China Commodity City of China Commodity Net) according to the different impact e-commerce intergration platform made on professional market.(1) assuming that there is no other system conditions,the e-commerce technology(network information technology,modern communications technology and electronic payment technology,etc.),mainly through economies of scale,network effects division of diminishing marginal costs,facilitates greater efficiency of the professional market.(2) assuming the existence of other systems circumstances,integrated e-commerce platform is also a market organizations.Based on the different influence of the professional market,we divide it into fusion and competitive e-commerce platform. Integration of e-commerce platform is mainly through increased concentration of market information professionals to improve the efficiency of the transaction. While competitive e-commerce platform mainly through competitive threat in turn promote professional market transactions improves efficiency.(3) under the premise of a given production function,improving the efficiency of the transaction contributes to the improvement of the degree of specialization and the division of labor deepening.The division has brought social net income,thus continue to deepen the division of labor.Specialized division of labor has also helped to expand the scope of the market,making the market development cost reduction,thus further enhancing the professional market transaction efficiency.This paper is divided into five parts:(1)Introduction:research background, clearly defining the important concept of this paper,describing theoretical and practical significance and innovation.(2) Literature Review:To summarize the relevant domestic and foreign previous theoretical results.(3)Theoretical research: analysis on the dynamic impact on the division of labor framework:e-commerceâ†'transaction efficiencyâ†'specialized divisionâ†'expanding scope of professional market.(4)Case Study:through analyzing the development process of China Commodity City,with Alibaba combination of the substantive impact on their development status and trend,having high theoretical value and important practical significance.(5)Measures:including establishing center-market and the network transaction platform;learning from Alibaba mode;strengthening the government to promote and speed up the introduction of talent.(6)the Conclusion: to summarize the paper and looking forward to the follow-up research directions.