Study On The Countermeasures For The Development Of Personal Financial Business In Construction Bank Of China

In order to comply with the development trend of international financial industry, the commercial bank of China is gradually accelerating the development of personal financial business, and actively deals with the challenges from foreign banks. After the development of nearly one decades.The Construction Bank of China's personal financial business in product innovation, management system, the application of information technology have achieved emarkable results. Confronting with the competitive pressures from both home and abroad, and the continuous improvement of customer demand, it is urgent for the Construction Bank of China's personal financial business to establish systematic personal financial system to change the unfavorable situation.In view of personal financial business, this paper first outlines the characteristics of personal financial business, and then analyses the importance of developing the current personal financial business. Through examing the present development situation of personal financial business in commercial banks in overseas developed countries and the analysing the characteristics and development trend, by learning from their successful experience, this paper proposes the countermeasures for the development of Construction Bank of China's personal financial business. On the basis of financial innovation theory, financial management and marketing theory, this paper further elaborates the development situation of personal financial business in Construction Bank of China. Finally, by using SWOT analysis, the paper sums up the present personal financial business situation in Construction Bank of China and analyses its existing problems, its internal and external environment analysis. On this basis, it states the development countermeasures for the Construction Bank of China in terms of macroeconomic environment, management system, innovative products and services, marketing systems, human resources, and the risk control of personal financial business. It is hoped that this work will give some constructive suggestions to strengthen the competitiveness of Construction Bank of China in its personal financial business.