A Study On Development Strategy Of Cheng Du Railway Container

Container transport of goods, as an important style of transportation, have generally adopted because of low cargo loss, convenient "door-to-door" facilitate to international multimodal transport. China's railway transportation as a key component of its container shipping get the encouraging achievements, and the problems also cause for concern.Because of their high efficiency, good quality and the process of integration transportation, and the advantages of rapid development of multimodal transport, container transportation is very suitable for such a landlocked region of Chengdu. In recent years, the Chengdu Railway Container Transport Development is going very well, but there are also a lot of problems.Based on the analysis of the railway container transport, in particularly the Chengdu railway container transport market SWOT analysis, two most important strategies have hold for China Railway Container Transport Corp Ltd. Freight containers institutional reform and the development of modern logistics industry. Freight strategy in the study, Railway Container Freight should be divided into three types:1. Control of the government under the conditions of Railway Container Freight.2. Completely under the conditions of market competition Railway Container Freight.3. Not entirely under the conditions of market competition Railway Container Freight.In addition, the following questions should be considered: the low value-added goods with high value-added goods using different transport rates; rationally determine the operational base price; Railway Container Freight minimum and maximum determination; Railway Container Freight Optimal Determination; implemented Freight discounts.In the development of modern logistics industry, it proposes perspective to establish a China Railway Container companies at the core of the supply chain, and theoretical analysis the choice elements to form the strategic partnership. Four recommendations as folow:1. Integrate social resources to provide integrated logistics services2. Reform the management structure and operating mode3. Strengthen transportation organizations and optimized network4. Actively carry out container multimodal5. Importance of information application .