Studies On A New Perspective Of Tourism Products Development

To catch up tourists' increasing demand for active participation, tourists' experience designing plays an important role in tourism products development. Along with the development of modern society and change of consuming concept, tourists prefer enjoying authentic life experience to having a deep understanding of self-realization. Authentic experience is the cultural meaning of tourism activities.Authentic is a core issue in tourism experience study. Research into authentic experience not only shows theoretical significance for cultural research, but also provides an instruction for tourism products development. In recent years, tourism scholars pay more and more attention to the issue of "authentic". However, what they concern more is tourism cultural influence; study on tourism products development has been hardly made. What is more, articles on the issue of tourism authentic mostly adopt prescriptive method, only few with experimental method.Based on the previous study, this article holds authentic experience as a new perspective for tourism products development. From the perspective of authenticity, the article makes a detailed classification about tourist and product, clarifies the meaning of authenticity, summaries authentic principles for tourism products development, and analyses tourists' demand for authenticity and relative influence factors. This article mainly studies these aspects: clarifying meaning of authenticity and types of tourist and product on the basis of literature review, theory and conceptions defining; discussing the interaction between different types of tourist and product by analyzing tourists' demand of authentic experience, tourism products development process and problems in experience design; studying tourists' demand for authentic experience and relative influence factors through experimental method and offering a guide to different types of product with the authentic principles; summing up principles and methods of authentic experience designing for tourism products development with the reference of tourism experience designing in experience economy.