Development Of Ice And Snow Tourism Products In Urumqi Based On Tourist Experience

In recent years,Chinese people pay more and more attention to ice and snow tourism.On the other hand,the 2020 winter Olympic Games will be held in China,which will greatly stimulate the enthusiasm of the public.People's attention and participation in winter activities will continue to increase,which will promote the development of China's ice and snow tourism industry and enrich the ice and snow tourism industry.The statistical results show that from the end of 2017 to the beginning of 2018 winter,China has a total of 197 million people participated in ice and snow tourism,a significant increase from the previous.It can be seen that Chinese people are enthusiastic about ice and snow tourism,which is not only reflected in the increase of the number of ice and snow tourists,but also reflected in the abundance of ice and snow tourism products and the promotion of ice and snow tourism to the economy.In the past,China's ice and snow tourism products are very single,in addition to enjoying the snow is skiing,tourists are easy to get bored,so it is not the first choice for people to travel.The 2020 winter Olympics to be held in our country since the announcement,obviously improve the public attention to the winter Olympic Games in China,the ice and snow tourism products more and more,not only to learn about other countries of ice and snow tourism products,also on the basis of innovation has carried out many special ice-snow tourism activities,triggered a burst of ice-snow tourism boom.Urumqi is located in the northwest of China,with rich snow and ice resources.In the past,due to the monotonous snow and ice tourism products,the remote geographical location has not been well developed.In recent years,snow and ice tourism has been welcomed by the public.Urumqi,as one of the regions with the richest snow and ice resources in China,should seize the development opportunities,actively develop snow and ice tourism products,and develop snow and ice tourism,so as to drive the development of other industries.In fact,at present,many scholars have carried out researches on the ice and snow tourism in Urumqi,mainly including the development of snow and ice resources and skiing.This paper mainly analyzes snow and ice tourism products from the perspective of tourists,conducts research and discussion on the current situation of the development of tourism products in Urumqi points out the existing deficiencies and puts forward Suggestions forimprovement,hoping to provide reference for the development of ice and snow tourism in Urumqi.Paper first through interview and questionnaire survey to understand Urumqi tourists views and ideas of local ice-snow tourism products,and then sorts through the results of the survey and analysis of the demographic characteristics,on the basis of using SPSS software on the influencing factors of tourist experience a more in-depth analysis and research,the mathematical model is set up according to the analysis results,using the model to analyze tourist experience.This paper divides the tourist experience into three parts: facility service,activity and environment,and discusses the weight of each part.Finally,variance analysis is used to analyze the significance of tourist experience elements,behavioral characteristics and demographic characteristics.Based on the analysis,the following conclusions can be drawn.In terms of tourist behavior characteristics,there are significant differences between the way of organizing play and tourism environment experience,tourism activity experience and tourism facility service experience.Based on the experience of tourists and the current situation of development of ice and snow tourism products in Urumqi,Suggestions for improvement are put forward in the hope of providing references for the development of ice and snow tourism products in Urumqi.