A Study On Marketing Research And Design Of Development Strategy In Inner Mongolia

Currently, reform, development and market construction of Inner Mongolia Power is in the key stage. Constructing Inner Mongolia power market into a unified, integrated, opening, ordered, adequate competing, full of activity one; expand actively power sales in the North China, Northeast China, Northwest China (referred as"Three North"); building Inner Mongolia power more powerful and more competitive. And all these have signality and profound aspect on carrying out scientific development view of Inner Mongolia Power Company, enforcing strategy of"Conversion of coal and electricity"of the People's Government of Inner Mongolia, making up a harmonious Inner Mongolia, supporting regional economy development of"Three North"and general progress of the society.Linking up with the overall development strategy of State and Inner Mongolia, overall arrangement of industrial structure and policies of energy industries; linking up with historical progress and updated trend of national power system reform and Inner Mongolia Power reform development, the text makes analysis research on market construction of Inner Mongolia Power, reform of marketing system, innovation strategy of mechanism. First, it annotates the basis theory of marketing, basic characters and marketing strategy of power market; secondly, it analysis historic evolution on development of Inner Mongolia power reform and market construction; finally, it puts forward Inner Mongolia power market construction in the future and innovation strategy of marketing mechanism using of basic theory of marketing.As a foundational industry of national economy and pillar industry of Inner Mongolia, it owns rich nature resources, advantaged location, advantages of policies, and owns wider market space and huge development potential for development and grandness of Inner Mongolia Power. We should seriously erect and carry out scientific development view, renovate power marketing concept with age, continually deepen system reform of power marketing, advance mechanism innovation of power marketing, and finally build an unitive, opening power market within Inner Mongolia. We will expand actively power market outside Inner Mongolia, establish new mode for Inner Mongolia power development led under market, advance sustainable development of Inner Mongolia power industry and general advancement of social economy in our minority nationality regions.