A Study On Omron's CSR System Construction And Corp. Sustainable Development Strategy

In 06's economy meeting, the central committee and State Department of China pointed out that China will carry through implementation of science development view, push forward socialism harmony society construction aggressively in 2007, develop society economy in all dimension, really ensuring economy development first well and then quickly. From those we can see China society reality nowadays. With the development of society economy, a series of new society problem appears. Under the conditions, society expects our national enterprise can start to undertake more society responsibility, profit hasn't been taken as only judgment to evaluate the success or failure of enterprises.The dissertation mainly focused on the study of Omron's CSR system construction and Enterprise Sustainability. Though Omron is just a specific sample, from which we can find how worldwide enterprises act at the aspect of CSR setting up and implementation, absorb experience for China enterprises. As a transnational corporation, Omron have more than 70 years history, which has advantage on the aspect of brand strategy and management strategy. CSR played important role on the sustainable development, and have win tremendous success for Omron.First the article introduces the concept of CSR and corp. society responsibility, and the relationship between them, then analyzes Omron enterprise development strategy and implementation, lays heavy stress on CSR system construction, including the foundation of CSR system, that is enterprise philosophy and aim principle, CSR basic policy and major topic, the relationship between enterprise and benefits interested part, CSR driving system. Enunciate the society and economy benefit Omron gained through CSR performance, shortage and improvement should be taken. Finally, summarized that domestic enterprises should change their mind, understand enterprises development should based on the harmony progress of society. As a partner of society, to ensure the sustainable development, enterprise must take on society responsibility, only in this way can enterprise obtain the best and the most farsighted benefits at the invincible position.