Research On Logistics Function Outsourcing And Logistics Products Innovation

In intensive competition, most companies outsource logistics function to reduce cost and boost logistics performance. But currently, most logistics services (called logistics product in this paper) are traditional and do not meet the potential logistics value, so they can not fulfill the demand of manufacturers in raising service satisfaction, supporting the business strategy and increasing the flexibility of manufacture. Logistics providers are facing the great challenge in logistics service innovation.Based on value propositions of customers, this paper defines the logistics product, analyzes the value of logistics product. This paper classifies logistics product, shows the evolvement of logistics product. Then , this paper brings forward methods of logistics service innovation: ERRC tool and logistics product innovation strategy layout chart, and shows how to use them. The methods can help logistics providers to find the value innovation points to meet the value propositions of manufacturers and to conduct effective logistics innovation.This paper analyzes the value that manufacturers get through logistics outsourcing including purchasing logistics, production logistics and distribution logistics, and also give a strategy analysis tool and a logistics outsourcing decision matrix. This paper supply a logistics outsourcing decision QFD model with two phases to help the manufacturers to choose the proper 3PL and get logistics outsourcing effective.This paper analyzes weather to outsourcing, how to outsourcing, and 3PL how to innovate logistics product to meet the demand. This paper is based on a huge reading and a in-depth survey of one famous auto manufacturer, and combines the practice and theory to increase the practice instructing significance.