| After springing up in America in 1930s, the supermarket appeared then developed in China in early 1990s. As it's suitable for consumption and purchase behaviors, this new-born retailer style became the most preferred shopping place and it increases in an average speed of 70 each year in China. So, the location and layout design problem has come into the attention of practicians and the probe of academicians.Supermarket location problem is a complex and compound business decision-making process, and it needs both qualitative consideration and quantitative analysis. According to the shortage of the present methods, this paper draws a way to solve location model, and builds an influencing factor model based on time-frame dimensionally and granularly from bases, media, references, constraints, and measurements, and designs mage-supermarket location model ground on BP neural network. On the basis of studying and training of 16 samples, the applicability and validity of the model is checked. And with the development of BPNN and the improvement of sample quantity and quality, the method can be applied to supermarket location more effectively. Therefore, an applicable and scientific outcome is given to Yichun Wo-mart Supermarket, and also it's an indirect demonstration of applications of this model.As the development of China's economy and especially after entering WTO, international magnates such as Wal-mart, Carrefour come to China one after another, and this brings big impact to Chinese supermarket business. The layout of supermarket has a crucial function to its benefits and development. With analysis of customers and research and investigation of trends, facilities planning and layout design of supermarket, combining layout of supermarkets home and abroad, the configuration planning and design based on SLP method is promoted, and it mainly focuses on a more rational and suitable precept of operational areas, coming from IT after relationship analysis. |
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