The Implementation Analysis And Selection Methodology Designing Of CRM In X Chemical Company Group

CRM is an important issue in the development of corporations at present.The CRM can help companies increase their market competitiveness, establish long-term and high quality customer relationship, dig new sales opportunities continually, help companies avoid operating risks and obtain stable profits.However, people still have some misunderstanding with the CRM.The implementation of CRM in the chemical enterprises of China also doesn't make people optimistic. The aim of the paper is to conclude the implementation analysis and selection methodology designing of CRM which is chemical industry specialized, in the hope of bringing active guidance meaning to the chemical enterprise of China.The paper starts from the theoretical background and the development situation of CRM. Then it discusses the development status of chemical industry of China, the need of CRM construction of chemical industry of China and the important function of CRM to chemical enterprises.Then the paper raises the preparative flow of the implementation of CRM of X Company, designs detailed survey questionnaire to inspect and diagnose the current CRM situation of the company, uses customer classification matrix and the SWOT analysis of company environment to make the feasible analysis of the CRM of the corporation, reorganises the organization structure and raises a set of CRM business flow project of highly operative quality.The paper raises a set of scientific selection methodology flow, adopts two methods to filter the CRM software, which are the kind of rough software matching selection & the kind of software suitability selection, offers the implemental table of the degree of matching selection methodology and the index system of the degree of suitability of software, applies the method of triangular fuzzy numbers to confirm index weight analysis, and applies TOPSIS to design specific evaluation method of selection methodology.