The Influence Of Corporate Social Responsibility Perception On Job Performance:the Moderating Role Of Corporate Social Responsibility Altruism Attribution

Since the concept of corporate social responsibility has been put forward,it has been becoming a matter of concern for government,enterprise and scholar.Many western enterprises have promoted corporate social responsibility to the height of corporate strategic management.With the rapid and sustained economic development of our country,each industry has gradually entered the stage of expansion,expansion and the distribution of globalization.Many contradictions in the process of economic and social development: environmental damage,labor disputes and other issues have also been paid attention by the business and academic circles.In the studies,mostly from the macro level of the enterprises to fulfill their corporate social responsibility behavior,to the enterprise long-term financial performance,and the impact on consumers,and direct stakeholders of enterprises: employees,has not been given sufficient attention.Meanwhile,based on the individual level of corporate social responsibility perception,the influence of perceived corporate social responsibility on employees' individual attitudes and behaviors has not yet been fully discussed by corporate social responsibility attribution.This study,which is based on social identity theory and attribution theory,through empirical research to explore how the social responsibility of the enterprise employees perceived effects on the performance.And it also identifies how the moderating variable affect the relationship between perceived social responsibility and employee attitudes and behaviors.Based on a systematic review of corporate social responsibility awareness,organizational identity,job performance,and literature on corporate social responsibility attribution,a research model was constructed,and theoretical assumptions were made.SPSS 22.0 and Amos 21.0 were used as data processing tools for statistical analysis.Through the discussion of the analysis results,the causality between the variables is clarified.The main research conclusions are:The perceived corporate social responsibility of employees has a significant positive impact on employee organizational identification and job performance.Perceived corporate social responsibility can have a significant positive effect on employee job performance through organizational identification.The study found that organizational identity plays a completely mediating role between perceived corporate social responsibility and job performance.The relationship between perceived corporate social responsibility and organizational identity,organizational identity,and job performance will be influenced by conditional factors.In this study,the altruistic attribution of corporate social responsibility plays a regulatory role in the impact of social responsibility perception on organizational identity.By examining the mediated effects of this study model,it is found that corporate social responsibility altruistic attribution regulates the indirect effects of perceived corporate social responsibility on organizational performance and job performance.Based on the above findings,the following management recommendations are proposed: Corporate managers need to improve the level of corporate social responsibility and strengthen the altruistic purpose of the behavior.They should also strengthen and attach importance to the promotion and interaction of corporate social responsibility behavior and improve the corporate social responsibility perception of employees.Employees can understand the dynamics of corporate social behavior in a timely manner,and correctly recognize the altruistic purpose of corporate social responsibility behavior,cultivate organizational recognition of employees,and improve job performance.