Research On The Market Of Chinese Commercial Health Insurance And Marketing Strategy Design For GW

With the development of the economics and reform of medical healthy system, it is the general trend to establish a multi-level medical security system and promote organic integration among medical insurance, social security, business security, management and services, and so on. In 2007 the Tenth NPC and the fifth meeting of the Tenth CPPCC National Committee meeting, highlighting the people's livelihood especially the medical protection has become a concern of core problem in government. Considering the existing medical security system can not cover various demand of the market circumstances, commercial health insurance will play an increasingly important role and will constitute the extensive network of medical security together with the urban residents'basic medical insurance, new rural cooperative medical care and medical aid. As we know, commercial health insurance is the traditional business areas of insurance industry, which embodies the characteristics of the insurance industry and professional advantages. However, the current health insurance business still lacks professional management and mode of operation in China. Most of health insurance companies are still exploring the mode to closely cooperate with the basic medical insurance institutions, hospitals, and other units so as to expand business on the basis of controlling medical risk effectively. This is also the important issues for most of company working on individual health insurance business.Commercial health insurance is not only the social responsibility of the insurance industry, but also the historical opportunity for the insurance industry to development. GW insurance companies take full advantage of such opportunities, and try to establish a specialized health management model according to the developed and developing countries abroad commercial health insurance the successful experience,In this dissertation, we present a business strategy with potential development. This strategy is based on the study of commercial health insurance market in China and lastest mode of health insurance aboard, and also combination with professional management, product development, market segmentation in GW insurance company. This paper is divided into six chapters. The first chapter topics of the background and significance which introduce the current the status of medical protection of the status and the developing demand of the insurance industry. Chapter 2 describes the definition of commercial health insurance and related development, health insurance costs and other factors. It is also summarized the successful experience aboard after introducing the maturity of foreign commercial development of the health insurance and analyzing the health insurance in domestic development. Chapter 3 analyzes the commercial health insurance market obstacles. In chapter 4, we focus on our commercial health insurance market analysis and GW insurance company market position. In fifth chapter, we present the development mode and solution of GW health insurance companies. Chapter 6 gives the further of thinking about China's commercial health insurance, and then point out that it need to improve the government function in health insurance market and built information platform of insurance companies of their own.There are some innovative results in this dissetation: Research on the market of Chinese commercial health insurance and marketing strategy design for GW1. Comparative study on the development of domestic and foreign health insurance, and conclude that "health management" model is worth learning2.Systematic study on Chinese commercial health insurance market3.on the basis of these two studies, choose the goal of GW insurance company and design the marketing strategies...