Research On Competitive Strategies Of Agricultural Bank Of Zibo

In the financial market of Zibo, the comparative advantages of the system and mechanism of the state-owned commercial banks like the Bank of China, the Industry and Commercial Bank of China and the Construction Bank of China gradually appear after the shareholding system reform and listing. The policy-related banks participate in competition of the commercialized market through the adjustment of duties and the transformation of functions, the rural credit cooperatives continue to deepen then-reforms, the postal savings banks put up its plate to start business operations one after another and enlarge the business scope. The money market and the capital market like insurance, fund, security increase the speed of development, the channels of capital separation are more expedite, the pattern of the bank-dominated financial market is changing now, the drive of commercialization and pursuit of profit make this competition increasingly fierce.Through the adjustment and development over the past several years,Agricultural Bank of China Zibo Branch has gained better market image and market foundation in the financial market of Zibo. Among the four state-owned commercial banks Agricultural Bank of China Zibo Branch has been No.1 for continuous 3 years for its deposit increase. Besides, its amount of deposits ranks first. Its leaping development becomes the epitome of local economy development, which at the same time draws much attention from many aspects, especially from the same industry. One issue which is focused on by the public is what kind of competitive strategies Agricultural Bank of China Zibo Branch needs if it wants to keep its trend to develope rapidly.However, the Agricultural Bank of China Zibo Branch has not got perfect competitive strategies in the horizontal competition of the banks of Zibo. After the argumentation and analysis, this article holds the view that the Agricultural Bank of China Zibo Branch faces the opportunities like better local economic base and developed intra-county economy, at the same time it also faces threats like imbalance in regional development. The Agricultural Bank of China Zibo Branch has comparative advantages in terms of brand name recognition, profitability, product innovation, network allocation, risk control. At the same time,its disadvantages in human resource and cost control can be seen clearly. In terms of analytic technique, this article, on the basis of ayalysis and comparison, uses Potter's common competitive theory and blue ocean strategy and applies tools like five competitive forces to constitute the competitive strategy choice in dynamic environment-low-cost oriented differentiation strategy. Then, concentrating on the competitive strategy of the Agricultural Bank of China Zibo Branch, it puts forward the business proposal scheme as well as the strategy health measures to carry out this strategy through relatively comprehensive research.Both the research, constitution and implementation of market competitive strategies and the improvement of market competition ability of Agricultural Bank of China Zibo Branch are the keys to the long-term and effective operating development of the bank. They also provide a powferful supporting point to realize the targets of the bank's reformation and development. Moreover, they play significant roles to encourage the bank to keep up with the changes and continuous development of the economic and financial environment, to strengthen the management and to raise the profit-making level. Agricultural Bank of China Zibo Branch is an epitome of the whole nation's second-grade banks, shows great similarity under the first-grade legal person system. This thesis is of certain reference value for other financial institutions. At the same time ,the strategy and supporting measures are instructive to other reforming banks. such as rural credit cooperatives, agricultural development banks, postal savings banks for their innovations.