The Study Of Real Estate Enterprises' Growth Evaluation And Development Strategies

Faced with the accelerating process of economic globalization, and more intense domestic and international competition in the market environment, study China's real estate enterprises on the growth, development and other issues, in a dynamic competition in the integration of resources, in order to cultivate and enhance their competitiveness, and build competitive advantage, these related to the success or failure of China's real estate enterprises. This is the significance of this paper.First, this paper on the growth of enterprises, from the system of perspective, the real estate enterprises' growth is a very complex dynamic system, the dynamic nature of enterprises' growth is from outside the system in which at the time and environmental factors within the system Structural characteristics of the result. The growth of enterprises in the clear connotation, on the basis of features, links China's real estate enterprises of environmental factors, study the growth factors of the real estate enterprises, point that the growth of the real estate enterprises situation. The growth of real estate enterprises on the state enterprises not only to their own understanding of the situation, but also help enterprises to find problems, the implementation of effective measures to lay the foundation for sustained growth.Second, the combined impact of the growth of real estate enterprises, according to scientific and feasible, the system principles, design the evaluation index system of China's real estate enterprises' growth: seven-level indicators (social impact, financing and efficiency. operation and management, technology and innovation, market and marketing. project management, coordination and development); 25 two indicators; corresponding 75 three indicators. Through the growth factors evaluation index options, the weight of the model to identify and measure, draw the results of the real estate enterprises' grows fuzzy comprehensive evaluation.Third, put forward the design principles of China's real estate enterprises' growth and scheme out overall framework, and from the objectives of enhance their core competitiveness discuss the implement measures of real estate enterprises' development, seek for the way enhance the competitive advantages of real estate enterprises.Finally, through a case study the real estate enterprises' growth measurement and evaluation of the status of their growth factors and the structure of research, the implementation of targeted measures, through the case study validate the theory of practicality and feasibility.