Of Large Real Estate Firm Growth Mode Research

After almost 20 years booming development, the real estate industry in China has made remarkable achievement and has become a pillar industry of China's national economy. However, there are also many problems which seriously restrict the healthy growth of enterprises. Such as inflexible mechanism, long capital recovery cycles, exorbitant house prices, fierce investment, single business combination patterns and low project earnings. Hence, in order to control house prices, prevent bubble and maintain the steady development of the real estate market, the country has issued a series of macroeconomic regulation and control policy. To some extent, real estate enterprises'number, growth rate, scale, development area and sales area all have been affected. The growing of enterprises is faced with great pressure.In order to get the space of survival and development in the fierce competition market, China's real estate business must explore new development thought and growth model, strengthen his growing, develop his competitive advantage and improve his competitiveness in the real estate market. Therefore, we need to analyze the growth model of our large real estate enterprises. We also need to research they are how to resist real estate market risk and how to grow up healthy and strong in the fierce competition market. We can learn their growth experience which will inspire and help many of the real estate enterprises in China to growth continuous and healthy.At first, this paper has introduced the related theory about the growth of real estate companies. It has built the evaluation model of the real estate business growth model, set up the optimization criteria of the growth model and proposed evaluation index system. The index system consists of scale scalability, benefit, resistance to risk and competitive. This paper has analyzed the growth model of three large real estate enterprises and three large city investment construction companies. Three large real estate enterprises are vanke, wanda and oct. Three large city investment construction companies are Shanghai, Zhongtian and Tianjin. We understand their growth characteristics preliminary and summarize the differences of general real estate enterprise and city investment construction companies.Second, we cited Yunnan city construction investment company as an example and introduced the current growth model of his real estate business. According to the four indicators, we evaluated his current growth model in detailed using qualitative analytical method. Discussed his strengths, weaknesses, opportunities, threats, and summarized by SWOT analysis method.At last, according to Yunnan city construction investment company's developing strategy, we innovated and designed the product model, operation mode, profit model and control mode based on fully absorbing mode characteristics of the benchmarking real estate enterprises. This design can provide countermeasures for Yunnan city construction investment company's to develop positive, expand financing ability and risk control in the macro policy change. This design can also provide reference opinions for similar large real estate enterprises to grow healthily.