Study Of Countermeasure To Improve The Core Competence Of Chinese Railway Transportation Industry

This thesis firstly analyzes overseas and domestic research status about the core competitiveness. Based of the definition, characteristic, function, this thesis analyzes the Core Competence in fiver main elements which include management,technology,finances,brand,channel. And this article tries to analyze the essence of the Core Competence based on actual cases.To counter the current trend of descending competition ability of our railway industry, this thesis analyzes the present problems of the railway industry and their roots and deems that faster and deeper reformation is the key way to enhance the competition ability of railway industry. Meanwhile, the corresponding problems with railway reformation, such as ways to break monopoly and introduce competition, reorganization models for the railway enterprises and the railway price policy are thoroughly studied, utilizing economics theories and experiences from foreign railways reformation. The thesis proposes the goals and principles of our railway reformation, and also the detailed tasks and ways to implement them.The thesis analyzed concretely the present situation and questions Chinese railway industry competitiveness, the thesis proposed the countermeasure suggestion of promote Chinese railway industry competitiveness . Chinese railway industry should to improve their own core competitiveness in fiver main elements which include management,technology,finances,brand,channel. At the present stage, the impetus of management in railway industry is through how to break monopoly and introduce competition, how to choose reorganization models of the railway enterprises and how to work out the railway transportation price policy. To introduce competition, we can open the market entrance, auction the concessionary management authority and develop parallel line competition. We should not underestimate the effects of outside competition and also should strengthen supervision and management from the government. The main task of railway reformation is to separate government and enterprise functions, to separate government and capital ,to break industry monopoly, to introduce internal competitions, With regard to the railway transportation price policy, the thesis deems that the railway prices should be different at different areas. The railway price should be guided by market demand and should be in favor of fully utilizing the existing transport capability and participating in market competitions. The impetus of technology in railway industry is through strengthening China Railway High-speed construction under the guidance. The technology advancement plays an important role in introducing competition. The impetus of finances in railway industry is form market based investment prompting system and finally to establish effective government supervision system. The competition among brands has become the main manifestation because brand is the most important intangible asset of enterprises. And the brand competitiveness is extrinsic expression of core competitiveness of enterprises. Channel competitiveness is created under the synthetical action of entrepreneur, enterprise' survival and development, competitive pressure and customers' needs and wants. It demonstrates the cultivation path of channel competitive advantage based on marketing competitiveness, and channel competitive advantage should be cultivated from information competitiveness, marketing core competitiveness.