Empirical Analysis Of Relationship Value

The research of relationship value is in the forefront of management theory research. For concept of relationship value, many domestic and foreign scholars raise their views from different ways. And this dissertation is on the theme of research of relationship value, gets the integrated factor of Evaluation of Relationship through combining the representative theories of relationship evaluation except relationship value. It researches mainly on the verification level of the theory of relationship value and Evaluation of Relationship, to validate if the aspects of the relationship value could be enhanced through improving the factors in Evaluation of Relationship, thereby enhancing the relationship value between enterprises and the customers. And we will use this result in Changyuan electronic, hope it will be helpful to manage the relationship value effectively for enterprises.There are 6 parts:Part 1 is the introduction, introducing the background, aim, meaning of the research of the relationship value and the basic research frame and idea.Part 2 expatiates the domestic and international relative research theory and trends of relationship value and relationship evaluation, and the colligated evaluation about the literature and the theory. The part of relationship value includes the theory summarize, research aspects, composes research of relationship value. The part of relationship evaluation includes the customer relations division, customer relationship evaluation methods and the quality of relations.Part 3 establish a research mode according to the above literature, which is needed to be demonstrated. It researches mainly on the verification level of the theory of relationship value and Evaluation of Relationship, to validate if the aspects of the relationship value could be enhanced through improving the factors in Evaluation of Relationship, thereby enhancing the relationship value between enterprises and the customers.Part 4 introduces the specific object of the empirical research: the background of the Changyuan e-enterprise, and the basic design ideas, implementation of specific program and the implementation steps for the empirical research.Part 5 for empirical analysis to the Changyuan of the customer's electronic-based sample survey, conducted between the value of the models factor analysis, analysis of variance and regression analysis. Part 6 is the conclusions and recommendations. Empirical research on the part offers the results of further explanation and clarification. The results confirmed: the relationship marketing to enhance relations in the value of partnership relations between the two sides need to improve all aspects of the model, strengthening of close relations. Through empirical analysis that: the relationship between the business model in upgrading relations between the value of different content, its effectiveness and intensity of different business model for relations between the value of the scenarios raise the value of the most significant, the value of relations followed the pattern of relations between enterprises The value of the network upgrade is not significant. This shows that the relations between models in measuring the value of the value of the network under a lack of respect. Finally relationship management from the perspective of the enterprise value of the relationship between the management put forward suggestions.