Creative Marketing Strategy Research In Guangzhou Honda Automobile 4S Stores

The competition for automobile market in China is very fierce. So it is important for the automobile stores to how to take the strategy. The 4S stores of Guangzhou Honda Automobile Co., Ltd , which took this 4S store of market's pattern firstly, lost the advantages of competition. Therefore this thesis does some on the research of taking creative strategy.This thesis is based on the relevant theories of strategic management and marketing, such as the theory of customer delivered value, and through enormous data collection. The thesis also analyses the causes and solutions of the service quality gap in a brand automobile 4S stores with the service quality gap model. Consequently proposes some creative service marketing strategic planning and detailed suggestion on for a brand automobile 4S stores.The realization of service marketing strategy is s systemic project. It requires each level and each department operating coordinately in long term. I hope this thesis can give automobile franchised stores some references to implement service marketing strstegy.