Strategic Analysis On Guangzhou's Developing International Service Outsourcing Industry

As an emergent industry on a world wide basis, service outsourcing has become the trend for another new round of global industrial revolution and industrial transfer. Service outsourcing industry featured by high content of information technology, high added value, low consumption of resources, little environmental pollution, rise of employment opportunities and high international standard, will not only be adapted to the characteristics of resources and talent of Guangzhou, but also be beneficial for the development of the service sector of Guangzhou from a new starting point, which will create favorable condition for promoting advanced manufacturing and new high-tech industrial clusters. Therefore, to develop international service outsourcing industry has become the inevitable choice for Guangzhou to seize historical opportunities and maintain competitive edges.Based on relevant theoretical research on regional industrial development promoted by marketing places, this thesis has combined such factors as the industrial characteristics and industrial transfer of international service outsourcing to analyze the key elements for the regional development of international service outsourcing sector. It has also been clearly showcased that the key elements for the attraction of a regional or city international service outsourcing industry can be classified as two factors, the business soft & hard environment of the region or city and the cost & competence of outsourcing suppliers. The investment environment factors influencing the investment decision of foreign investors can be divided into such three key elements as comparative competitive edges, investment policy and investment promotion activities. Altogether there have existed 18 influential factors.By comparing the key elements for the regional development of international service outsourcing industry, we can find that the business soft environment, the cost & competence of outsourcing suppliers and investment policy & investment promotion activities of Guangzhou are still lagging behind. In view of such gaps, this thesis has put forward strategic suggestions from the identify market positioning, selection of key sectors and business categories, creation of favorable business soft & hard environment of service outsourcing, upgrading of competence of local outsourcing suppliers, lowering of cost, enhancement of comparative competitive edges of service outsourcing industry, promulgation and implementation of relevant investment policy and organization of investment promotion activities. It has been pointed out that in the process of developing international service outsourcing industry Guangzhou should not only draw upon its comparative edges but also improve key factors with a wider horizon so that the industrial attraction promoting foreign investment can be enhanced.