Research About Integrated Marketing Communication Effects In Online Games

Recently,the market of Chinese region is growing faster and faster,the competition is more intense.All of the operators concern about one important topic which is how to let their own online games attract more players.The successful strategies of the Integrate Marketing Communciation can create the way for gaining the most benefit.But base on the cost,how to choose the media channel for marketing and evaluate the effect.One the same time,research the relation between clients and communcitaion channels.Regarding to this issue,there are few research and papers before. These research were targeted Psychological and behavior of users or about law or technology development in online game.Some of the research were targeted marketing issue just in AD,PR.or IMC.field.but few research about relation between strategies of company and clients.In this kind of situation,Whether the strategies of IMC is effectived or not ? There are not any proof for that.Therefore,I expect to inquire the clinets' appraise for operators' strategies and the selection of communication channel by this research.And whether the appraise is difference or not between clients and operators.On the same time,inquire the best application for marketing resource and communication channelIn this research,the popular online game,"World of Warcraft" is the case.Choose two research methods which are in-depth interview to the operators and four groups of interview to the consumers.Analyse the strategies of mainland and Taiwanese operators and collect the opinion for the communication channel by interview the consumers.It can verify the idea of operators is effect or not.On the other hand,the result of research will indication the difference between mainland and Taiwanese online game market.