Groups Of Contacts, Network Game Environment. Exploration Association Mode

The most representative things were brought by deep influence of network is online games which mixed in two-decade-long public opinion.Guilds are emerging things which established by its development and become official organizations of gamers gradually. More previous research explored psychological motivation of players and ignore universality and particularity of game group activities.This paper based on game guild for research object, with sociology, communication knowledge as the framework and through combination method of online observation and case interview to explore the internal mechanism and communication process of gamers in online gaming environment . Expecting to answer basic reasons of gamers obsessed for online game,then points out the real advantages and disadvantages of online game,and accordingly put forward the reasonable suggestions.